01 · Course discovery
Instead of asking families to decode a grid of equal cards, every offer now shows who it is for, what it costs, and the next action.
Before
After
Web RedesignCreators School
A website redesign for a school that never stands still.
A website redesign with SEO and GEO that grew organic traffic. Monthly enquiries rose from 1 to 10, entirely without paid ads.
StrategyUX/UI DesignDevelopmentSEOGEO
- Client
- Creators School
- Project scope
- Strategy · UX/UI Design · Development · SEO · GEO
- Project Lead
- Levi Hinnenthal
- Year
- 2026
The transformation
From course catalogue to clear decision.
Families find the right offer faster, book a trial lesson without detours, and the team can publish new courses without rebuilding pages. SEO and GEO also increased organic traffic, with monthly enquiries rising from 1 to 10, entirely without paid ads.
- Find offers faster
- Book a trial lesson directly
- Publish new courses flexibly
Before / After
Same school. A completely new rhythm.
02 · Course detail
Course information is organised around the questions parents need answered before a trial lesson, rather than leaving logistics and reassurance scattered across the page.
Before
After
03 · Contact and conversion
The contact route makes the expected response and the next step explicit, while practical location details remove uncertainty for visiting families.
Before
After
What changed
A new foundation, down to the details.
Content system
New offers without the plugin puzzle.
Structured Sanity content and reusable Next.js modules let the team publish new courses without rebuilding pages.
SEO & GEO
10×
As many organic enquiries.
The old website generated 1 enquiry per month. With SEO and GEO, the new website brings in 10. Entirely organic, without paid ads.
Conversion
01
One primary next step
Trial lesson booking stays visible without competing with course exploration.
Platform
Built to change, not to be replaced.
Next.js, Sanity, and Vercel separate presentation from content and provide a flexible base for future formats.
SEO and GEO optimisation increased organic traffic and enquiries for Creators School. The old website generated 1 enquiry per month; the new website generates 10. That is ten times as many enquiries, entirely through organic traffic, without paid ads.
The setup behind it
A modern stack chosen for editorial freedom, reliable delivery, and room to grow.
Next.js
Sanity
Vercel
TypeScript
Tailwind CSS
Results
1
Enquiry per month · old website
10
Enquiries per month · new website
10×
As many organic enquiries
0 €
Ad spend · entirely organic