Web DevelopmentBBQ Bro

1,520 reels, one archive where everything can be found.

For BBQ Bro we automatically migrated 1,520 Instagram reels to the website, transcribed them, and categorised them. Every video can be found by search term, category, or date.

AutomationVideo archiveWeb designDevelopment

Client: BBQ Bro
Project scope: Automation · Video archive · Web design · Development
Project Lead: Levi Hinnenthal
Year: 2026

BBQ Bro homepage on a laptop: headline “Feuer, Fleisch und 1500+ Videos”, a search field and categories such as steak, burger and ribs

The transformation

From Instagram feed to searchable archive.

All 1,520 reels now live on BBQ Bro's own website. The right video can be found by word search, by category, or by date, and the content lives on as recipes, tips, and equipment details.

1,520 reels migrated automatically
Categories and recipes from transcripts
Search by word, category, and date

The portal in action

A walk through bbqbro.eu: from the homepage and the filterable video archive to a single video and a recipe with ingredients and steps.

The portal is live: bbqbro.eu

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