AI Search: What to Check on Your Website Now

A potential customer is looking for an agency. They ask about experience, budget and the difference between two approaches. Your website says: “We develop innovative solutions.” It sounds friendly. It gives them little help with a specific decision.

AI search makes that gap particularly visible. The practical task for your business is to answer the questions people ask before making an enquiry. Here is a check you can start with your most important service page.

What Google requires for AI Overviews and AI Mode

According to Google Search Central, SEO fundamentals still apply. To appear as a supporting link, a page must be indexed and eligible to appear in Search with a snippet. Special AI files or schema are not required. Inclusion is not guaranteed.

Our recommendation is to review one commercially important page before building another content channel. Can a prospect already make a useful decision with it?

1. Write down the questions before the enquiry

Look at your last five introductory conversations and record what prospects actually wanted to know. If you have no notes, ask the person who handles enquiries. Look for questions such as: What does the project include? What do we need to prepare? When is a relaunch worthwhile? What ongoing work will remain afterwards?

Choose three questions about one specific service. Answer them where someone evaluates that service. A separate article makes sense when a question needs a longer explanation. A short paragraph on the service page is enough when the answer is straightforward.

2. Replace general claims with decision information

“Bespoke websites for your success” leaves almost everything open. A more useful section explains whether strategy, copy, design and development are included, and who approves the content. Exclusions help too: if ongoing maintenance is agreed separately, make that clear.

As a fictional example, an agency could write: “Before designing, we agree on the audience, page structure and main enquiry. You supply product information; we turn it into page content.” This illustrates verifiable language rather than promising our own scope of work. Use only statements your actual process supports.

3. Put evidence beside the claim

Mark every statement on the page that a buyer might question. “Experience with complex websites” needs a relevant project. “A clear process” needs understandable steps. “Personal collaboration” needs an identifiable contact.

Add one piece of evidence for each important claim: a project description, an approved customer comment or a concrete explanation of the work. If you lack outcome data, describe the observable change. You can show a reorganised course catalogue. You cannot claim a higher booking rate without measurement.

4. Separate observation from performance measurement

Try a few typical customer questions in Search and record the date, question and sources shown. This can suggest information gaps. One answer is not a reliable measure of success or a complete competitor analysis.

Google includes traffic from these AI features in the general Web performance report in Search Console. Also evaluate enquiry quality: Is the service a good fit? Are expectations realistic? Do prospects already understand how the collaboration begins?

A useful first week

Choose one service page, collect three recurring questions and add the missing answers. Include one relevant project as evidence. Then ask someone outside the team to explain who the service suits and what happens next. If that is difficult, revise the page again.

For the foundations, read Why Nobody Is Finding Your Website. If you need help with the review, explore our SEO and GEO services, or talk to us about your website.